Curry x Plezi

Plezi Hydration needed a bold, premium launch for their newest beverage—starring none other than Steph Curry. We concepted and delivered a high-polish, commercial-grade film that balanced Curry’s athletic persona with the science-forward positioning of the drink. The spot ran across digital, social, and broadcast platforms, setting a new tone for the brand’s expansion into functional hydration. Surprisingly Reliable’s Aaron Krepack served as lead producer while on loan with a partner production company—ensuring the creative ran smooth, fast, and all the way to launch.