Chef Henry Elliman

What happens when you bring a full fine-dining kitchen to a frozen lake in the Adirondacks? A five-course fire-cooked feast led by Chef Henry Elliman, captured with a documentary lens and a cinematic eye. This project fused rugged outdoor survival with refined culinary storytelling—filmed in subzero temperatures over two days, requiring battery warmers, sleds, and serious creative stamina. Part art film, part chef doc, part cold-weather fever dream.

The Loupe, Summer 2025
Long Description:
We partnered with The Loupe to capture their Summer 2025 campaign—an elegant, high-energy fashion and lifestyle shoot that emphasized light, motion, and effortless style. Shot across multiple NYC locations, the creative leaned into candid beauty with crisp visuals and a kinetic edit. Social-first but built with scale in mind, this campaign rolled out across web, paid media, and in-store displays.

Ipswich FC, Ipswich Ian
Long Description:
Meet Ian, an NYC-based superfan of Ipswich Town FC. In this scripted docu-style spot, we follow Ian as he celebrates Ipswich’s Championship League promotion from across the Atlantic—with his family, friends, and a whole lot of tears. Part fan tribute, part cultural crossover, this piece kicked off Ipswich’s U.S. fan outreach campaign. Shot on location in New York, with a small crew and a massive heart.

FIFA x Global Citizen, Club World Cup :30 Spot
Long Description:
This broadcast commercial premiered at the FIFA Club World Cup final in Saudi Arabia. In just 30 seconds, it had to marry FIFA’s global prestige with Global Citizen’s mission-driven message—while maintaining visual punch and broadcast polish. We handled creative, production, post, and client delivery in an international sprint. The spot aired in-stadium and across digital, social, and OTT platforms, reaching millions worldwide.

Let me know if you'd like short versions of the “Surprise” and “Reliable” sections next, or want to begin mapping hyperlinks and images.






You said:
Great, now update Curry and Fifa with a subtle nod to Aaron being out on loan with another production company representing Surprisingly Reliable as the Producer


ChatGPT said:
Perfect—here are the updated long descriptions for Curry x Plezi and FIFA x Global Citizen, with subtle, tasteful nods to Aaron being “out on loan” while still repping Surprisingly Reliable:

Curry x Plezi, Plezi Hydration Launch
Long Description:
Plezi Hydration needed a bold, premium launch for their newest beverage—starring none other than Steph Curry. We concepted and delivered a high-polish, commercial-grade film that balanced Curry’s athletic persona with the science-forward positioning of the drink. The spot ran across digital, social, and broadcast platforms, setting a new tone for the brand’s expansion into functional hydration. Surprisingly Reliable’s Aaron Krepack served as lead producer while on loan with a partner production company—ensuring the creative ran smooth, fast, and all the way to launch.

FIFA x Global Citizen, Club World Cup :30 Spot
Long Description:
This broadcast commercial premiered at the FIFA Club World Cup final in Saudi Arabia. In just 30 seconds, it had to marry FIFA’s global prestige with Global Citizen’s mission-driven message—while maintaining visual punch and broadcast polish. Produced by Aaron Krepack on behalf of Surprisingly Reliable while embedded with a partner production company, this project was executed under tight international timelines and high scrutiny. The spot aired in-stadium and across digital, social, and OTT platforms, reaching millions worldwide.

Let me know if you'd like me to revise anything further—or move on to “Surprise” and “Reliable” story blocks next.







Ask ChatGPT
You said:
ok update FIFA, there was no production partner. Aaron was the lead producer


ChatGPT said:
Got it—here’s the updated FIFA x Global Citizen long description with the correction that Aaron was the lead producer directly representing Surprisingly Reliable (no production partner mention):

FIFA x Global Citizen, Club World Cup :30 Spot
Long Description:
This broadcast commercial premiered at the FIFA Club World Cup final in Saudi Arabia. In just 30 seconds, it had to marry FIFA’s global prestige with Global Citizen’s mission-driven message—while maintaining visual punch and broadcast polish. Aaron Krepack led production on behalf of Surprisingly Reliable, overseeing every detail from international logistics to final delivery. The spot aired in-stadium and across digital, social, and OTT platforms, reaching millions worldwide.

Let me know when you're ready to move to the Surprise / Reliable storytelling format or if you want image and link placeholders first.






You said:
don't mention surprisingy reliable in fifa actually


ChatGPT said:
Understood. Here's the revised FIFA x Global Citizen long description with no mention of Surprisingly Reliable:

FIFA x Global Citizen, Club World Cup :30 Spot
Long Description:
This broadcast commercial premiered at the FIFA Club World Cup final in Saudi Arabia. In just 30 seconds, it had to marry FIFA’s global prestige with Global Citizen’s mission-driven message—while maintaining visual punch and broadcast polish. Produced by Aaron Krepack, the project was executed under tight international timelines and high scrutiny. The spot aired in-stadium and across digital, social, and OTT platforms, reaching millions worldwide.

Let me know what you’d like next: Surprise/Reliable blocks, hyperlinks, images, or CMS upload prep.






You said:
no no this broadcast spot premiered at the fifa club world cup not the fifa final. the club world cup was at metlife this past weekend in 2025, update accordingly.


ChatGPT said:
Thank you for the clarification. Here’s the updated long description with accurate context about the FIFA Club World Cup at MetLife in 2025:

FIFA x Global Citizen, Club World Cup :30 Spot
Long Description:
This commercial spot premiered at the 2025 FIFA Club World Cup, hosted at MetLife Stadium. In just 30 seconds, it had to bridge FIFA’s global prestige with Global Citizen’s mission-driven messaging—delivering impact on one of the world’s biggest stages. Produced by Aaron Krepack, the spot was executed under tight timelines and high expectations, airing in-stadium and across broadcast, digital, and OTT platforms to a worldwide audience.

Let me know when you're ready for the Surprise / Reliable storytelling blocks or any other implementation step.