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Adidas x Tyshawn
Bronx News
The Surprise
Two days before the Adidas × Tyshawn “Bronx News” pop-up in SoHo, we got the call. Tyshawn Jones and Edison Chen were sitting down to talk skate and culture — it needed to feel real, and we only had an hour window.
The Reliable
Three-camera setup, all natural light, a true run-and-gun shoot inside a live SoHo pop-up. We shot alongside photographer Alex Hodor-Lee and director Gerald Ding.
The Surprisingly Reliable
Two days’ notice before live event, means no margin for error and a lot of improve. We got it done — and a tight mixed-media piece came out looking better than it had any right to.
Client: Adidas
Production Company: Surprisingly Reliable
Director: Gerald Ding
Photographer: Alex Hodor-Lee
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