FIFA x Global Citizen
FIFA Club World Cup
The Surprise
Three weeks before the Club World Cup Final at MetLife Stadium, FIFA and Global Citizen gave the greenlight. The challenge: shoot a global education film over 4th of July weekend and deliver by the 11th.
The Reliable
Shot in a Bronx high school over a single sweltering holiday weekend, production turned abandoned classrooms into something alive. Fans were blowing, paint was peeling, and the AC was more concept than reality. Between the heat and the holiday, everything should’ve fallen apart — instead, it clicked.
The Surprisingly Reliable
The final reveal, a thriving school that never existed. The spot dropped at halftime of the Club World Cup Final, a film built on sweat, caffeine, and a heatwave that somehow made it all sing.
Clients: FIFA & Global Citizen
Director: Jordan Hidalgo
Producer: Aaron Krepack