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Curry x Plezi
Plezi Hydration Launch
The Surprise
Plezi Hydration needed a national launch with Stephen Curry. The shoot window fell two days after New Year’s, while most of the industry was while half-asleep and Curry was mid-season.
The Reliable
Havas and Banner Studios brought on a directing–producing duo with years of Sports Illustrated campaigns under their belt to execute the day with Stpeh. A crew of regular collaborators from around The Bay made for an efficient day... everyone wanted to impress Steph as much as the client.
The Surprisingly Reliable
The campaign launched across Stephen Curry’s social channels and investor Michelle Obama’s platforms in April 2025 — over 40 assets created from a one day shoot.
Client: Plezi
Production Company: Banner Studios
Agency: Havas
Director: Jordan Hidalgo
Producer: Aaron Krepack
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